Social media was originally intended to be a virtual town square, a place where people could feel free to express themselves to friends and family online. When Mark Zuckerberg set out to create Facebook, his sole intention was to create a centralized website capable of connecting people around Harvard. Facebook has since grown to become one of the most successful tech companies in the world, and roughly 1.7 billion people use the platform on a monthly basis.
All is not well in Silicon Valley, however, and while Big Social has succeeded in connecting most of the developed world, something has been lost in the process. Major platforms own the content their users create; they record, analyze, sort and predict based on user-generated content, on past interactions, on simple likes and dislikes… everything we do online is tracked, measured and sold off to the highest bidder in an attempt to get us to do things we otherwise wouldn’t, to go places we have no interest in, to buy things we never wanted in the first place.
While we’ve succeeded in connecting people from around the world, much of the magic that surrounded those early days online is all but lost. Many in Gen Z are abandoning old social media standbys in favor of less adulterated platforms that allow for more private communication, Snapchat chief among them. While indeed more secure, these sorts of platforms share one major shortcoming: mass communication is incredibly difficult. Even with the creation of Stories, maintaining a group conversation on Snapchat is borderline impossible.
At Dissolve, we saw the need for a newsfeed-based platform that afforded its users the same sense of intimacy and security as these new ephemeral alternatives, while making it simple to communicate with all your friends at once. With self-deleting content and anonymous liking, you can once again feel free to express yourself online.
But what better way to show you how we hope to accomplish this than with a detailed first look at the app itself? Head over to our developer’s website for a glimpse of what’s to come, sign up for our newsletter on our landing page, and make sure to follow us on Facebook and Twitter for continued updates as we near launch!