The New Social

With the advent of the internet, staying connected is quicker and easier than ever before. Social media revolutionized the way that people communicate, but recent concerns about lack of privacy and the long-term effects of a permanent cyber footprint are driving some to ephemeral platforms like Snapchat. Additionally, with so many people on social media — nearly 2 billion people use Facebook on a monthly basis — it has become increasingly difficult to find relevant content amidst the sea of cat pictures and intrusive advertisements.

Example of relevant content

Enter Dissolve. Born in the fall of 2015 around the dimly lit table of an on-campus apartment at Siena Heights University, Dissolve seeks to provide a fresh setting for social media enthusiasts to share ideas and socialize with friends. The past few years have seen Snapchat champion the rise of ephemeral-based platforms, and it has become clear that people are tired of being viewed as little more than data in a spreadsheet: the tracking, the analyzing, the classifying, the predicting, the incessant selling.

Our goal at Dissolve is to bring social media back to its roots, to combine the self-deleting content that protects user privacy with the same newsfeed-based architecture that has brought nearly 2 billion people together on Facebook. We saw a niche somewhere between the two, an opportunity for a platform that allowed users to easily communicate with all their friends while maintaining both their personal integrity and that of their newsfeed.

The app itself is comprised of a newsfeed, profile pages, direct messaging, etc. — like most social media platforms — but Dissolve stands alone in the nature of its time-sensitive content, the way that content is sorted, and through the socially conscious nature of the app itself.

When users post content to Dissolve they are able to determine the lifespan of their post; at the end of the selected timeframe, their content will simply cease to exist… it will dissolve. At the outset, an organic mixture of trending content, nearby content (sorted by geolocation) and the posts of both followed and popular users will be presented in the newsfeed. Facebook’s newsfeed focuses on content from users with whom you’ve recently interacted, Twitter is sorted in a purely chronological manner, and Snapchat has almost no sorting whatsoever. Dissolve, on the other hand, provides users with relevant content.

Sample post on Dissolve

Over the next few weeks we plan to take a more in-depth look at how Dissolve works, in addition to outlining why exactly you should be concerned about social media as it stands today. If you’re interested in learning more about the app, please follow us on Facebook and Twitter (very meta, we know) or sign up for our newsletter at